A classic Ferrari dealer has broken DVLA auction records with a winning bid of lb400,000 on the number plate 25 O.
John Collins smashed the previous record of lb285,000, set in 2009 by the buyer of 1 D, Nabil Bishara.
Collins, who owns Talacrest, a Ferrari dealership out of Berkshire, referred to his purchase as “the ultimate plate for the ultimate car”.
‘I decided I really wanted the plate and I wasn’t going to stop bidding on it,’ said Collins, who also successfully bought 250 L and 500 FER at the auction in Wales.
‘Every time I put a bid in, the underbidder responded straight away. The plate could possibly have been the first lb1 million personalised registration!’
Despite starting with a reserve of lb4,000, 100 times less than the final bid, pre-auction postal bids immediately brought the starting price up to lb50,000.
Interest was high in the number plate, which referred to the 250 model Ferrari, and the price quickly jumped beyond lb300,000 before settling at lb400k.
The 250 models are amongst the most valuable in the world, and includes the lb10m Ferrari 250 GT SWB, lb20m Ferrari 250 TR and lb35m Ferrari 250 GTO.
‘It is a lot of money, but I was calm as I have been in auction situations before where I have bid more than $20 million on a car.
‘When the hammer went down I was really happy, it is a record for a DVLA registration plate.’
After fees, including 20% VAT, 8% buyer’s premium and lb80 DVLA transfer fee, Collins would have paid lb518,480 in total for the private number plate.
‘I am going to be putting it on a very special Ferrari 250 SWB which used to belong to Eric Clapton.
‘I also bought ‘250L’ which is going on a lb2.25 million Ferrari 250 Lusso and ‘500 FER’ which was a bargain at lb3,000.’
By Peter Jepson