The registration plate LE15 URE has sold above expectations at the DVLA auction in Chesterfield.
Bidders teased up the price of the number plate from a humble lb700 reserve before the hammer eventually came down at lb22,500.
In total the new owner would have paid lb29,240 in total – just shy of lb30,000.
The registration, which reads as the word “Leisure”, would have been ideal for companies in the leisure and tourism industry in particular.
In the end the plate was picked up by the owner of the family run Leisure Parks Ltd, which owns six luxurious holiday parks in North Yorkshire and Cumbria.
By Peter Jepson
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